Scaling a DTC brand through peak without breaking SLAs
A fast-growing direct-to-consumer brand needed a supply chain that could triple throughput in Q4 without missing delivery promises.
The problem to solve.
The client’s previous setup used separate providers for freight, storage and fulfilment, creating blind spots and finger-pointing when things slipped.
Peak demand tripled order volume, and the existing fulfilment capacity could not flex fast enough.
How we solved it.
We consolidated freight, bonded warehousing and fulfilment under a single 3PL programme with one control-tower view.
Stock was positioned in bonded storage to defer duty and held close to demand, with pick/pack capacity scaled ahead of peak.
Illustrative outcome
- 3×
- Peak throughput absorbed
- 99.4%
- On-time dispatch
- −18%
- Landed cost per order
Illustrative scenario — a representative example of the type of work we do, not a specific, named-client result.
“For the first time, peak felt boring — in the best way. One team, one view, nothing dropped.”
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